Innovation Validation Without a Product

Communication strategist and expert in branding, high-stakes pitching and strategic storytelling explains a startup model for corporate innovation. The Dunning-Kruger effect teaches us that corporate innovation is the most likely to fail at the start of a product development. The startup model is the ability to launch half-baked products in order to gain initial traction which can prove to investors that there is potential to tap into the potential of a potential to grow in the market. In this case, the product is far from being finished, the marketing team hasn’t yet wrapped it up in an attractive package.