Inside the Mind of a Successful Startup Founder

Karma is the brainchild of Hjalmar Ståhlberg Nordegren, Elsa Bernadotte, Ludvig Berling, and Mattis Larsson. Karma's purpose was to provide companies and vendors with key data about their customers so they could build a closer relationship and provide tailored shopping experiences. Karma now employs over 60 people and operates in 3 different countries. The CEO and co-founder of Karma opens up about the ups and downs and how they got through some of their toughest challenges.