Intelligent Denim Tracks Your Movement and Helps Quell Bad Habits

In 2017, Dutch designer Pauline van Dongen revealed her “Issho jacket” at the SXSW conference in Austin, Texas – a smart denim jacket that strokes the wearers back in response to touch. The designer is motivated by a desire to make technology more ‘human’ and ‘mindful’ The aim of the studio is to use technology as a way to add value and innovation to fashion. Technology is now being embedded into clothing such as sportswear and outerwear in order to enhance and assist the wearer in their everyday lives.