[Interview] How Affiliate Marketing Is Saving Online Business

Tatiana Buyanova is the head of business development at Travelpayouts, the biggest affiliate network for companies involved in the travel business. She explains how the travel market has relatively low margins, while competition is intense. She says the travel industry is moving online, and demand for new customers is huge. The fall of so-called ‘influencer’ marketing is due to its inefficiency and complexity of ROI calculation. The network unites both travel blogs and "professional" websites, say, owned by airports or mobile networks.