It Isn’t Over: Crisis Communication as Social Distancing is Lifted

It Isn’t Over: Crisis Communication as Social Distancing is Lifted. Here are some simple guidelines for crisis management from a PR and messaging POV during the pandemic. Identify your approved spokespeople, broken out by priorities and issues. Establish a clear chain of command and approvals for crisis communications. Create a comprehensive contact list including all decision makers and spokespeople. This list should include mobile phone numbers, WhatsApp, or whatever reaches people most immediately. Create an FAQ document with messaging.