How to Leverage Influencers to Support your SEO Efforts

Influencer-led marketing is doing more than just catching on—it’s eclipsing traditional advertising, as audiences now consider influencers to be a more authentic means of brand promotion than the brands themselves. Business Insider Intelligence estimates that by 2022,influencer marketing will reach $10 billion—up from a measly $2 billion in 2017. Influencers by and large have tremendous power to improve brand awareness, generate leads and drum up interest in just about any topic with almost instantaneous results.