LinkedIn CEO Ryan Roslansky recently shared that the platform’s AI-powered writing assistant — a tool meant to help users fine-tune their posts — hasn’t taken off as much as they hoped.
“It’s not as popular as I thought it would be, quite frankly,” he said in an interview with Bloomberg.
This feature is designed to help users write cleaner, more polished posts using AI suggestions. Sounds useful, right? But most people seem hesitant to use it.
So, What’s Holding People Back?
Roslansky believes it comes down to how people view LinkedIn.
Unlike social platforms like X or TikTok, LinkedIn feels much more serious. It’s not just another place to post — it’s where you show off your professional side. For many, it’s basically their online resume.
Because of that, users are nervous about getting called out for using AI-generated content.
“If you’re getting called out on X or TikTok, that’s one thing,” Roslansky said.
“But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.”
In short: people don’t want to look fake or lazy in front of potential employers or business partners.
But AI Skills? Those Are Booming
While the writing tool isn’t catching on, there’s no doubt LinkedIn users are embracing AI in other ways.
According to Roslansky:
- The number of job listings that ask for AI-related skills has grown 6 timesin the past year.
- And users adding AI skills to their profiles has jumped 20 times.
So even if folks aren’t using AI to write their posts, they’re definitely using it to boost their careers.
Even the CEO Uses AI — Carefully
Roslansky also admitted that he leans on AI now and then — especially when writing to his boss, Microsoft CEO Satya Nadella.
“Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart.”
It’s a fun reminder that even top execs use AI tools, just maybe not in public posts where authenticity matters more.
Quick Takeaways
Here’s a recap of what’s going on:
- LinkedIn’s AI post editorhasn’t gained much traction.
- People worry about looking inauthentic or overly AI-generatedon a platform tied to their professional image.
- Posting on LinkedIn feels more serious than other social platforms.
- Meanwhile, AI-related job skillsare more in-demand than ever.
- Even the CEO uses AI tools — but mostly behind the scenes.
Final Thoughts
This story shows that AI is helpful — but not always welcome everywhere.
People want tools that help them work smarter, especially in private or internal settings. But when it comes to sharing thoughts publicly on a platform like LinkedIn, being real still matters.
As AI continues to evolve, platforms will need to balance automation with authenticity. Because in today’s digital world, how you sound online can still open (or close) professional doors.