Logo Design Process: Brand Values, Iterations, and Octavia — a Mascot

Airbyte.io is the new standard for open-source data integration platform. The company went through 7 iterations with 20+ models for our logo, and the whole process lasted 5 weeks. Octavia, the new mascot, is a flying spaghetti monster and a flying sayanic flying monster. The logo was designed to reflect our values of adaptability, connectivity, and friendliness. We decided we would first agree on the icon and then decide on the font for the logo, once we had chosen the icon.