How to Use Psychological Tricks to Bring Numbers to Life

People are more able to process and visualize numbers if you provide them with the ‘totems’ to do so. A study by Cornell University demonstrated that 68% of people believed information that was presented in pure words or numbers, but 97% believed a number if it was paired with a visualization tool. The easier you make it for someone to interpret your number-based features, the easier it will be for them to understand what it means to their experience, and ultimately - why they need your product or service.