Marketing can be tough for new business owners. There are a lot of things to think about when it comes to marketing - from finding your target audience to creating content that will resonate with them. It’s no wonder that business owners struggle with effective marketing.
Did you know that
If you belong to this group, then you'll benefit from using even a few plug-and-play marketing tools and tips.
Plug-and-play tools are ones that require a minimum setup and effort from you before you can start using them. By finding and leveraging the right marketing tools, you’ll be able to focus on content and grow your business.
In this post, I'll share my best tips that will make marketing easy. Check them out.
Launch a business fast with a plug-and-play website
Creating a website from scratch can be time-consuming and expensive. If you don't have the budget to create a custom website, then you can launch your business quickly and easily with a plug-and-play website.
A plug-and-play website is a pre-made website that you can customize to fit your business. You can choose from a variety of templates and designs, and add your own logo, images, and content.
There are many drag-and-drop website builders that you can use to create a plug-and-play website. However, you can also invest in plugins for page and theme builders for your current WordPress site. You'll minimize the time needed to
Leverage email marketing templates
Wondering what kind of content you should send to your email list? Don't!
There are plenty of great email marketing templates out there that you can use. And here are a few ideas:
- A welcome email: This email should be sent to new subscribers immediately after they sign up. It should introduce them to your company, explain what they can expect from your emails, and provide a link to your website.
- Cart abandonment emails: These emails are sent to customers who add items to their cart but don't complete the purchase. The email should remind the customer of the items they left in their cart and provide a link to complete the purchase.
- Reactivation emails: These are sent to customers who haven't interacted with your company in a while. It's a great way to keep your business top of mind and encourage customers to come back.
- Blog update email: If you publish a new blog post, send an email to your subscribers to let them know. The email can include a short summary of the blog post, a link to read it, and a
Call To Action to share it with their friends.
There are plenty of other types of email templates that you can use, such as event invitations, product announcements, and survey emails. Your email service provider will have several templates you can use, just tweak them and send them out to your audience.
Use design platforms to create visuals
If you're not a designer, or if you don't have the time to create your own visuals, then you can use a design platform to create them for you. Design platforms like
There are many great templates available on such design platforms that you can use to create your visuals. Just choose a template, customize it to fit your brand, and download it.
You can also create a brand kit on such platforms where you provide the tool with a set of colors and fonts and save them. You can then easily pick these colors from the color palette option. And in some cases, the tool will automatically apply your brand colors to a template, generating customized designs in the blink of an eye.
Support content creation with AI tools
If you don't have the time or budget to hire a professional writer, then you can use
While you can't rely on AI writing tools completely, they are useful when it comes to creating posts based on specific formulas. Here's are some types of content that an AI tool can help you create:
- Email subject lines
- Blog post titles and headlines
- AIDA (Attention, Interest, Desire, Action) copy
- PAS (Problem, Agitation, Solution) copy
- Product descriptions
- Ad copy
- Tweets and social media posts
You can use AI tools to help with other aspects of content creation as well, such as topic research and identifying trends.
One issue with using AI writing tools is that you need to do a fair amount of learning to get the best of them. And they can be expensive as well. However, if you're looking for ways to scale your content creation, then using AI is the best solution.
Plan, create and publish social media content
Social media is a great way to connect with your audience, promote your content, and drive traffic to your website. But in order for social media to be effective, you need to have a plan. Here's a brief outline of the steps that go into an effective social media content strategy.
- Start by creating a social media calendar. This will help you keep track of what you need to post and when. You'll need an editorial calendar tool to help you track your content.
- Then, start creating your content. You can create posts ahead of time and schedule them to be published at a later date.
- Finally, publish your content and share it with your audience. Make sure to use relevant hashtags, tagging, and geo-tagging to reach a larger audience.
- And don't forget to monitor your social media accounts. This means responding to comments, messages, and questions.
Each step is critical but you can make social media management easier by using the right tools. In fact, a good
So, invest in a social media tool for managing various accounts. You can get started for free and scale up as your business grows.
Get data and visualizations about your business
Data is critical for making informed decisions about your business. But collecting data and creating visualizations can be time-consuming.
There are many tools and plugins that are totally plug-and-play to collect data from your website and
It's important to use a Google Analytics plugin to collect data. This will help you track website visitors, their journey on your website, and their demographic information. And you'll get complex information in the form of reports and easy-to-understand charts and graphics.
Such information is critical to figure out your top-performing content. It also helps you understand what's working and what's not so that you can make necessary changes.
Use other marketing plug-and-play tools
There are several tools and plugins that can help you market your business from day one. Here are a few you should consider getting:
- A form plugin: A form plugin helps you collect data from your website visitors. This data can be used to create targeted email lists and improve your marketing ROI.
- A push notification tool: This tool helps you reach your website visitors even when they're not on your website. You can use push notifications to send them timely updates, announcements, and offers.
- An opt-in popup form plugin: This plugin helps you increase your email list subscribers. You can use it to create beautiful popups and forms that are triggered when a visitor is about to leave your website.
With these marketing essentials that you can set up in minutes, you'll find it easy to get started with marketing your business.
Conclusion
Marketing is a vital part of any business. And it's important to have a plan and use the right tools to make it truly plug and play. There are many tools and plugins that can help you with content creation, social media management, data collection and visualization, and more.
So, don't get overwhelmed by the task of marketing your business. Use the suggestions made in this post to help you get started with the right platforms to kickstart your business growth.