Byline: Ethan M. Stone
Event management is stressful, mainly because it comprises many smaller, independent operations that require close supervision. Ensuring this interconnected weave of services goes as planned is often quite taxing, making it difficult to focus on organizing a functional event and maximizing ROI simultaneously. Fortunately, there are solutions to this balancing act conundrum.
Engagement organization software In The Room provides event organizers with the real-time data they need to improve event ROI. This data, built on standard information from attendees, helps form actionable insights to boost conversations, engagement, and revenue.
Why In The Room Was Built
Founders Bill Allen, Blaze Faillaci, and developer Taylor Harry formed the basis of In The Room as part of a practical challenge during Flip Hacking Live. Their task was to develop software to help event organizers track who bought but didn't hear the offer. The team gained valuable insights from this project, eventually serving as the foundation of In The Room's function and mission.
Allen, Faillachi, and Harry realized standard event organization software frequently overlooked a key revenue opportunity: invisible disengagement. In essence, invisible disengagement refers to the attendees who purchased offers at an event. Still, it may not have been present when those offers were made, meaning they wouldn't have heard key pitches that could lead to greater revenue.
"We knew who bought, but we didn't know who never heard the offer," Allen states. "That blind spot was costing us millions."
In The Room can track attendance in real time by linking attendee presence to these key pitch moments, supporting better monetization strategies.
Features and Functions
In The Room has tools to track crucial real-time attendee data and formulate actionable plans to boost ROI. This information starts with live event data tracking, which details who is in the room during key sessions, allowing for targeted follow-up and pitch optimization.
Faillaci points out that "live events are one of the most powerful sales environments, but only if you know who's in the room."
Sponsors and post-event campaigns find In The Room's event lead capture software particularly useful. It helps capture, retrieve, and analyze attendee behavior and interest. Meanwhile, workshops and major conferences benefit from the platform's smooth integration into live tracking and attendee check-in programs.
Impacts on ROI and Monetization
With promises of improved ROI and more monetization opportunities, In The Room may sound too good to be true. This may be because the software has already proven its value at several significant events.
One notable example is In The Room's use at Russell Brunson's Funnel Hacking Live. Here, the platform helped increase sales by $2.8 million by identifying and re-targeting attendees who had missed the initial pitch. This revenue opportunity would've otherwise gone unnoticed, as standard tracking software typically only notes who attended the event.
By detailing the full attendee journey, In The Room can offer insights into precise and targeted ways of making money from events.
Harry says, "We're not just tracking people; we're tracking opportunity."
Shaking an Industry
Despite its relatively recent arrival on the event organization platform scene, In The Room has attracted industry leaders like Pace Morby's Squad Up Summit, signalling strong adoption across high-conversion events.
In The Room makes every seat count, a mission its founders have and will continue to pursue as they pursue their long-term vision of becoming the industry standard for event data collection. Unlike many other options for organization platforms, In The Room provides strategies, not just tools.
When Powerful Technology Meets Monetization
In The Room's software may be sophisticated, but its plug-and-play hardware makes it easy to set up, use, and break down as needed. Combined with its ability to ensure a smooth experience for attendees and real-time feedback for organizers, it's no wonder that In The Room is a clear example of what can happen when clever technology meets monetization in the live events industry.