Media Products vs The Rest: The High Leverage Phenomenon In Media Products

Media products can increase in value without any change to the product. TV shows, movies, documentaries, songs, radio shows, podcasts, games & even TikTok videos are all subjects to this phenomenon. Media products uniquely differ from products in general in the following ways:Re-Consume & Zero Marginal Cost of Replication. As new mediums come along, the old stories get a new life, adapting to the new medium itself. As a result, media products make money by scaling consumption. A given media product is not created or produced for each consumer to consume. It is created once and consumed infinite times with zero cost of replication.