Meet Glitch, the Startup Automating B2B Advertising With AI

Hey Hackers,

Glitch has been nominated in HackerNoon's annual Startups of The Year awards in Dublin, Ireland.

Please vote for us here:

https://hackernoon.com/startups/europe/europe-dublin-ireland-uk?stup=66f320316ea4677e23de9d69&embedable=true

Read more about us below to understand why we deserve your vote.

Meet Glitch

Glitch: The AI Growth Agent for B2B Businesses

Running successful ad campaigns shouldn’t require a marketing team or expensive agencies. Glitch automates B2B advertising with AI, making it effortless for businesses to launch, optimise, and scale campaigns on Google, soon expanding to Meta, LinkedIn, and beyond. Our ambition is to evolve alongside the industry.. as we’re in for big changes. Our AI agent acts as your hands free digital marketer, leveraging data driven insights to continuously improve performance, maximise ROI, and eliminate wasted ad spend. No complex dashboards, no guesswork. Iust smart, automated growth.

With Glitch, B2B companies can focus on what matters—growing their business—while we handle the rest.

How Glitch achieved product-market fit

At Glitch, we see clear signals that our solution is solving a real, urgent problem for B2B businesses. Here’s why we believe we’re on the right track:

1. Strong Demand from B2B Companies

   • 1000 companies signup (0 marketing budget)

   • B2B businesses struggle with running effective Google Ads without hiring agencies or dedicated marketers.

   • Our beta users actively engage with the platform, and early adopters are seeing significant improvements campaign performance with minimal manual input.

2. High Retention & Engagement

   • Customers are not just trying Glitch. They’re sticking with it.

   • Users return consistently, indicating that our solution delivers real value beyond initial curiosity.

3. Validated Willingness to Pay

   • We’ve seen strong signals that businesses are ready to pay for automation that removes ad management complexity.

   • Conversations with potential customers suggest that our pricing aligns well with the cost savings and efficiency gains we provide.

4. Clear Competitive Differentiation

   • Unlike generic ad tools, Glitch is a hands free AI agent, not just another dashboard.

   • By automating everything from targeting to copy optimisation, we eliminate the learning curve and manual guesswork required in traditional ad management.

5. Industry Tailwinds & Scalability
   • The shift towards AI driven automation in digital marketing is accelerating.
   • As we expand to platforms like Meta, LinkedIn, and beyond, our technology will become even more indispensable for B2B businesses seeking multichannel ad automation.

The evolution of Glitch

Building a startup is a journey of constant iteration, learning, and refining. At Glitch, our mission has always been to help B2B businesses grow effortlessly—but the way we achieve that has evolved significantly.

The Early Vision: Simplifying Digital Advertising When we launched Glitch in October 2023, our goal was clear: Make digital advertising easier for B2B companies that lacked the time, budget, or expertise to manage complex ad platforms like Google.

Our early product was a streamlined ad management platform that removed friction in campaign setup and optimisation. We gained early interest, but through deep customer conversations, we realised something critical:

• Businesses didn’t just want help running ads—they wanted results without manual effort.

• They weren’t looking for another tool; they needed a system that could think and act for them.

• They needed a way to scale their growth without hiring agencies or in-house specialists.

  This insight led to a major shift in our approach.

The Pivot: From Marketing Tool to AI Growth Agent Rather than just simplifying ads, we realised Glitch could be something much more powerful: An AI-powered Growth Agent that actively drives revenue and customer acquisition for B2B companies.

This pivot meant:

• Moving beyond campaign management to full AI-led decision-making.

• Optimising not just ads, but the entire growth funnel, ensuring every pound spent delivers maximum ROI.

• Shifting from a single-platform focus (Google) to a multi-platform strategy spanning Meta, LinkedIn, and beyond.

Instead of just making ads easier, we built an AI that acts like a growth strategist. Proactively optimising budgets, targeting, and messaging to drive real business results.

Milestones and achievements

Our journey at Glitch has been driven by relentless iteration, customer insights, and a vision to redefine B2B growth with AI. Here are some of the key milestones we've hit along the way:

Product Development & Innovation

• October 2023 – Founded Glitch with a vision to simplify and automate B2B growth through AI.
• Q1 2024 – Built and launched the first iteration of our AI-powered Growth Agent for Google Ads.
• Q2 2024 – Pivoted from an ad automation tool to a full AI Growth Tool,
• Q3 2024 – Shifting focus from execution to intelligent, autonomous optimisation by building an agentic paltform

Customer Validation & Market Traction

• Secured beta customers, onboarding B2B businesses actively using and testing Glitch to drive real campaign results.
• Confirmed product-market fit signals, with strong retention, repeat usage, and clear willingness to pay.
• Built strategic partnerships, collaborating with early adopters and industry experts to refine our AI’s capabilities.

Funding & Growth

• Raised early-stage funding to accelerate product development and AI capabilities.
• Secured revenue generating contracts

What’s Next?

We are now focused on:

• Refining our AI agent to make it even more autonomous and intelligent.
• Expanding beyond Google Ads into a multi-platform AI Growth Agent.
• Scaling our customer base and onboarding more B2B businesses.

Glitch is on track to reshape how B2B businesses grow, making AI powered customer acquisition effortless, efficient, and scalable.

Lessons learned

Building a startup is a constant learning process, and Glitch has faced its fair share of challenges. Each hurdle has provided valuable insights that have shaped how we build, iterate, and scale our AI Growth Agent.

1. Solving the Right Problem is More Important Than Just Building a Product

Challenge: In the early days, we focused on making Google Ads easier for B2B businesses, but our initial product was still too hands-on for customers who wanted a fully automated growth solution.

Lesson Learned:

• A product is only as valuable as the problem it solves.
• Businesses don’t just want simpler tools—they want outcomes with as little effort as possible.
• We refined our approach, shifting from an ad automation tool to a true AI Growth Agent that takes on more responsibility for driving results.

2. Customer Feedback is More Valuable Than Assumptions

Challenge: We initially had strong ideas about how businesses would engage with Glitch, but real-world usage didn’t always match our expectations. Some features we thought were essential went unused, while other pain points emerged that we hadn't prioritised.

Lesson Learned:

• Direct conversations with customers are far more valuable than assumptions.
• Prioritising iterative development and testing over feature-heavy product launches ensures we stay aligned with customer needs.
• We now validate product decisions by consistently gathering real-world feedback from early adopters before scaling features.

3. Positioning and Messaging Matter Just as Much as the Product

Challenge: Early on, we struggled with how to explain what Glitch does in a way that immediately resonated with potential customers. Terms like "ad automation" didn't fully capture the intelligence and strategic value of our AI Growth Agent.

Lesson Learned:

• A product can be powerful, but if people don’t immediately understand its value, adoption will be slow.
• Clarity in messaging helps differentiate the business from competitors and drives interest.
• Reframing Glitch as an AI Growth Agent made it clearer that we go beyond just automating ads—we actively drive business growth.

4. Scaling Too Early Can Be Costly

Challenge: At times, we explored expanding features too quickly without fully optimising the core product. This risked spreading resources too thin and slowing down execution.

Lesson Learned:

• It’s better to dominate a specific niche before expanding too broadly.
• Ensuring a strong foundation—where the core product delivers clear, repeatable value—should always come before scaling.
• Our phased approach now focuses on perfecting AI-driven growth for Google Ads first, before expanding into Meta, LinkedIn, and other platforms.

5. Balancing Speed and Sustainability is Key

Challenge: The pressure to move fast is always there, but making quick, short-term decisions without considering long-term impact can create unnecessary setbacks.

Lesson Learned:

• There is always a trade-off between speed, cost, and sustainability—knowing when to move quickly and when to be more deliberate is crucial.
• We prioritise strategic investments in AI, automation, and partnerships to ensure long-term efficiency, rather than just looking for quick wins.
• Having a lean but highly capable founding team has helped us maintain momentum without unnecessary overhead.

What Startups of The Year means to us

For us, HackerNoon’s Startups of the Year isn’t just about winning a title—it’s about being part of a community that’s shaping the future of technology. Glitch is on a mission to make AI-powered growth effortless, and this is another step toward making that a reality.

Why We’re Participating

• Visibility & Validation – Recognition in HackerNoon’s Startups of the Year helps validate our mission and technology, building trust with early adopters, investors, and industry leaders.
• Community & Collaboration – Startups thrive on shared knowledge. Being part of this initiative allows us to engage with other forward-thinking founders, exchange ideas, and form valuable partnerships.
• Learning from the Best – The startup ecosystem is constantly evolving, and exposure to other high-growth companies helps us refine our own approach.
• Attracting Talent & Customers – As we continue to expand, increasing awareness of Glitch as an AI-first growth solution will help us connect with businesses that need our technology and talented individuals who want to be part of our journey.

What We Hope to Gain

• More Exposure for Glitch – We’re solving a critical problem for B2B companies, and this is a chance to introduce our AI Growth Agent to a wider audience.
• Industry Insights & Feedback – Engaging with other startups and tech leaders provides valuable insights that will help us refine our product and strategy.
• Recognition for Our Team’s Hard Work – Startups are built by passionate teams solving big problems. This is an opportunity to highlight the incredible work we’ve done so far.

Conclusion

At Glitch, we believe that B2B businesses deserve a smarter, more efficient way to grow—without the complexity of traditional digital marketing. Our AI Growth Agent is designed to take the guesswork out of customer acquisition, making it effortless for businesses to scale.

Through continuous iteration, customer driven innovation, and a relentless focus on impact, we’ve built something that isn’t just a tool, but a true AI driven partner in business growth.

Participating in HackerNoon’s Startups of the Year is an exciting opportunity for us to share our vision, connect with forward thinking founders, and continue pushing the boundaries of what’s possible with AI.

Glitch is just getting started. The next phase of growth is about scaling our impact, expanding our AI capabilities, and ensuring that businesses can achieve real, measurable growth—autonomously and intelligently.

If you’re as excited about the future of AI-powered growth as we are, we’d love to connect. Let’s build the future, together.

Vote for us today!