“Stories change lives and, therefore, change the world.” - Limarc Ambalina

Tell Us A Bit About Yourself:

I’m Limarc Ambalina, former VP of Editorial at HackerNoon. Currently, I’m the Director of Content & Marketing at ISNation and Co-Founder and CEO of PriceCam. I’ve spent the better part of the last decade crafting stories that connect brands to audiences in ways that are human, meaningful, and rooted in authenticity. My background spans journalism, SEO, gaming, AI, tech, and storytelling.

At ISNation, I lead a team that’s building content that touches the hearts of athletes across the nation. Outside of work, I’m still that kid who stays up way too late playing JRPGs, but only with much less time on my hands since my beautiful daughter, Riko, was born!

What Sparked Your Interest in the World of Writing or Storytelling?

I believe stories change lives and, therefore, change the world. Writers are more important than we think!

Interestingly, my writing journey started with plagiarism.

I was just six, our teacher asked us to write a story, and instead of coming up with my own, I innocently thought, “Hey, I can just tell everyone my favorite story.” So, I copied a children’s book word for word. Back then, I’d never even heard the work plagiarism or knew what it meant. I read my plagiarized story aloud, the class clapped, and my teacher said, “Wow, we might have a future writer here.” The guilt hit me like a truck. I was too young to understand why what I did was wrong, but I felt it innately.

From that day on, I promised myself I’d earn any praise that came my way — with stories that were mine. I fell in love with writing not because it was easy, but because it made me feel seen. Whether it was through video game narratives, anime, or literature, storytelling showed me that words have power. And I’ve been chasing that feeling ever since.

What Areas or Topics Are You Most Passionate About, and Why?

Technology, gaming, anime, and entrepreneurship are my core playgrounds. I’m passionate about telling stories that sit at the intersection of humanity and innovation.

I love diving into how people interact with emerging tech — from haptic VR peripherals to AI-generated art — and what that means for creators, consumers, and society. VR and AR are growing slowly but surely. The experiences you can have in VR are unparalleled and I’m so excited about the storytelling possibilities that VR holds even in its current infant state.

Writing about these topics gives me the chance to blend personal passion with professional expertise. It’s not just about informing people; it’s about helping them feel excited, empowered, and maybe even inspired to try something new.

Can You Share a Defining Moment in Your Career?

Yeah the biggest moment was when I got laid off from a large corporation. I detailed the story on LinkedIn, you can read about what happened here:

https://www.linkedin.com/posts/limarc-ambalina-11604371_the-corporation-i-worked-for-closed-their-activity-7373895793394708480-JbIP?embedable=true

How Do You See the Role of Content and Storytelling Evolving in the Digital Age?

The biggest issue that faces us is AI. In the next 2 years, AI will:

  1. Take countless jobs away from writers
  2. Make it harder for junior writers to get the experience they need
  3. Create sub-par content from people managing multiple ChatGPT threads to create content for their company that normally multiple writers would create

I am very excited about AI’s ability to help us write, but terrified about its potential to stop us from writing. Right now companies are prioritizing cost and speed, and quality will always suffer when those 2 things are the priority.

In terms of the creative arts, the anime Carole and Tuesday perfectly showed what will happen once AI takes the forefront. Human-created works of art will become few and far between, but soon there will be a gravitation towards those works once they become the minority.

Why Did You Decide to Support the HackerNoon Writing Course as a Guest Speaker?

I love HackerNoon and all that it stands for! It is still the best place for new bloggers to get their start. As the father of the blogging fellowship, I want to see it continue and affect more writers and improve more lives!

What Advice Would You Give to New Writers?

Master your craft so well that your writing speaks for itself.

At the same time, master the use of LLM-based content creation. Learn how to prompt. Learn how to make your own custom GPTs so that you have these skills when the roles you apply for require them!

https://www.youtube.com/watch?v=6SavySvQzJM&embedable=true

Follow Limarc’s Work

Linkedin: https://www.linkedin.com/in/limarc-ambalina-11604371/

ISNation: https://www.isnation.com/download

PriceCam: https://pricecamapp.com/