Mercuryo.io Co-Founder: How To Appeal To Your Target Audience Like An Expert

Mercuryo.io Co-Founder: How To Appeal To Your Target Audience like an Expert. Greg Waisman, co-founder and COO, talks about what makes a customer tick and what management should look at when expanding overseas. Wasting calories everywhere in the hope of catching a fish, will end in exhausted funds and disgruntled employees and investors. The key is waiting and understanding what makes the customer tick, he says. The management must look at the market from a bird’s point of view. Without expansion, adding value to everyone will yield significantly fewer results for everyone.