Mobile Apps are Eating-Up Traditional E-Commerce Distribution Channels

In the U.S., it was fast becoming a “mobile-first” ecommerce situation, with many customers checking a product on their mobiles first, and purchasing later. With Baby Boomers fading out and Gen X reaching retirement age, Millennials and Gen Zers are now the major players in the market. There are 3.8 billion smartphone users in the world today, which is a 1.3 billion increase since 2016. Over 50% of the global population engaging in online shopping through their smartphones.