More Than a Buzzword: Retailers are Going “Phygital” with Their Marketing Strategies

Retailers are going “phygital” with their marketing strategies, says Nirav Parmar Nirav. Phygital is a portmanteau of “physical” and “digital” terms. It is an emerging way of experiencing shopping across the boundaries of the two different environments. More than 72% of netizens shop online, and around 52% of buyers purchase products from offline stores. Going phygital means combining online and offline strategies to create a seamless user experience.