Not Left Behind: The Fashion Industry's Grand Entry into the Metaverse

The fashion industry hasn't been left behind. Gucci, Balenciaga, D&G, Nike, and Adidas, Nike have collectively amassed $137.5 million in the NFT market. In March, Tommy Hilfiger, RobertoCavalli, and Etro hosted the world's first runaway show on Decentraland. The fashion house's recent partnership with Fortnite, an online game, revealed its interest in Metaverse. The agreement will see Balenciaaga-labeled items used as avatars across the game. Meanwhile, the game allows for trading.