Now Is the Right Time for Entrepreneurs to Embrace Web 3.0

Web 3.0 is a decentralized layer sitting atop the current web infrastructure. The decentralized architecture of blockchain technology offers immense utility to businesses in the next generation of the web. By disintermediating unreliable middlemen and allowing users to interact directly and trustlessly, the web offers users an entirely new surface for applications that simply cannot exist on its prior iteration. The blockchain lets us move beyond those constraining layers; the technology will enable new ideas and business models to thrive, says Andrew Keen.