In case you haven't heard, Amazon accidentally sent an email template to a user early this year.
Aaron Schnoor shares his break down about the template. Here is the summary:
- Header image grabs the attention, but not too big (600x200) to avoid overwhelming
- Headline is short, and summarize why the email is important
- The content combines short and long sentences to create a melody, to attract readers. It's inspired by the book "Make every word count - Gary Provost"
- Call to action button gives a worthwhile reason, and intrigue reader to click
Take away: Knows what your readers want, create a compelling email to improve the result