On NFTs – Building Communities And Brand Awareness

Non-Fungible tokens (NFTs) are a unique record on the blockchain acting as a digital certificate of a unique object, digital or tethered to a real-world item. A blockchain is a database, an ordinary digital ledger, but a decentralized one that restricts the introduction of any changes in this database to some central authority, thus ensuring the transparency and security of the data recorded within. The arts and entertainment industry was the first to catch on to the trend of NFT usage. No legal framework has yet been developed for transactions with serious items like real estate.