OTT Streaming Market to Reach $169.4 Billion by 2023: How to Capitalize

Global OTT streaming market expected to grow at 55% from $104.11 billion in 2019 to $161.37 billion in 2020. The market is expected to stabilize and is estimated to reach $169.4 billion in 2023 growing at a CAGR of 14.0% from 2021. The rise in subscriber base due to COVID is not an advantage that will last for long. The answer lies in adopting technology that can help provide a great customer experience. 5G technologies that usher in profound bandwidth & low latency will lead the race to provide immersive media experiences.