Pivot via Repositioning

Pivoting is often considered the last resort for a startup, a dreadful point most attempt to avoid. It’s usually reserved for the desperate times when a startup is running out of funds and has one last chance to develop something people will actually use. This perspective presents a pivot as akin to the last bet of a gambler, who pushes his last chips onto the roulette table, hoping to beat the odds with the last spin. For me, the following methodology of an agile process I usually lead when working with startups.