Pre-PMF Startup: How To Do It Right

In the beginning of June 2020, we had enough cash to sustain ourselves for 2 years, and decided to pivot. At the time, we weren’t sure if we needed to move away from our product, on which revenues were growing very slowly, or not. We spent 6 weeks in full exploration mode to identify what our next step was. During this period, we went through different phases which gave us several lessons that helped us identify our final vision to build an open-source data integration engine.