Product Marketer vs. Growth Marketer vs. Content Marketer: How to Choose Your First Marketing Hire

Product marketers help you find your product-market fit, act as the bridge to the customers for the product team and impact your short to midterm revenue goals. Growth marketers find out what works by running continuous tests and optimizing your marketing campaigns. This makes them excellent for achieving short term marketing goals and driving rapid growth. Content marketers build and execute mostly organic content strategies that offer long term and sustainable return on investment in the form of brand awareness and revenue generation through bottom-of-the-funnel content.