Reputation Doesn’t Have Quarantine: How to Maintain Brand Health During a Pandemic

The role of a PR specialist is to stay sober and level-headed. To me, a crisis is nothing but a crush test for business. I adopt new communication tactics, new strategies, and totally reinventing the processes. It's true — reputation cannot be quarantined. It’s something that cannot be restored. Therefore, investing in it now is a visionary step. The dominant majority — 86% — consider brands to be ‘a safety net’ with the mission of filling the gaps where governments fall short.