Robinhood: Virality + Gamification + FOMO + Simplicity = Billion Dollar IPO

Robinhood is leading the modernization of investments because it offers everyone an equal opportunity to participate in the financial markets. Two Stanford graduates, Baiju Bhatt and Vladimir Tenev, founded the company in 2013. Robinhood users during 2015 were over 80% millennials, aging an average of 26 years old. The company has demonstrated its ability to think like a consumer and act in a way that meets its users' evolving needs. In 2020, Robinhood witnessed a service outage on March 2, 2020, one of the most intense trading days in U.S. financial markets history.