Rules of Innovation Change, but PIM Will Always Stay at the Heart of It

Innovation is a determinant of several static and dynamic factors; different organizations think about it in different ways. However, the purpose of innovation often revolves around achieving specific goals. It can be about retaining existing customers, acquiring new ones, expanding market presence, and generating revenue streams. In today’s business world, the urgency to adapt has never been higher given the rapid digital upswing, technological disruptions, and a global health crisis upon us.