This Twitter thread is by Sam Blond @samdblond (source: 05-01-2023). Blond is a partner at Founders Fund.
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Sam Blond: Here's How Brex Ran the Most Successful Billboard Campaign in History
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2/ I joined Brex in May of 2018. We hadn't launched yet - no PR, no website, LinkedIn's said: Stealth. No one knew who we were. We were planning for a launch in June and wanted to make as big of a splash as possible. 3/ I had done billboards, both successfully and unsuccessfully, at previous startups, and thought Brex was a perfect candidate for a big campaign for a few reasons: 1) our target market, tech startups, was geographically concentrated in the Bay Area.
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