SEO Vs. PPC Debate: How To Win It And Be Happy

Andrew Miller, Co-Founder and Director of Operations at Workshop Digital, understands the passion on both sides of the aisle. Miller compares the debate to an argument about the need for “air vs. water.” Depending on your immediate circumstances, one may be more important than another. Miller proposes a truce based on the potential for incremental gains when we work together. Neither channel exists in a vacuum and we should focus on the contribution of each channel to shared goals, he says.