Service & Marketplace-model fit

Services are ambiguous, and creating an online services marketplace requires finding a fit b/w the service and the marketplace model. There is no “one size fits all” marketplace model that works for all services. An understanding of the patterns of what marketplace models are best suited for what kind of services would make it easier to spot opportunities and to avoid failures. The chart lays out services on complexity vs. frequency of service, and marks the 4 categories where successful marketplaces have been (and and can be) built.