Speed is Everything And AMP Is King

Accelerated Mobile Pages (AMP) is the first choice when it comes to optimizing page speed. It is a stripped-down version of a webpage without any unessential features. Google launched AMP in 2016, but the interest for it has first started growing within the past few years. Google has announced that from September 2020, they will do a mobile-first index for all sites. An AMP website loads almost instantly. That is not only important when you talk about Google ranking, but it is also important when looking at the user experience.