Staying Relevant In A Recession: Today's Top 4 Market Segments

Marketers have to learn how to handle the crisis and how to recover from it. The need for in-depth research is eternally there, it lets you focus on what you know rather than what you assume. Segmentation has 3 cornerstones to be coherent and valuable: Demographics analysis, lifestyle, interests, opinions, concerns, personality, values, attitudes, and behavioural analysis. The brand, your company, will emerge from the downturn weaker and significantly less profitable (IPA research)