Targeting and fake followers: how can we solve the most acute problems of influencer marketing?

Instagram bloggers lead by a wide margin: 69% of marketers promote products with their help. Kylie Jenner reportedly makes fabulous $1 million per paid Instagram post. Luka Sabbat was sued for failing to live up to an agreement to promote Snap Spectacles on his Instagram account. The scandal only raises his fame: now he has almost 2 million followers, therefore his prices have increased. A nano-influencer (with <10 thousand subscribers/followers) has undeniable advantages as an ambassador of your product on Instagram. Involvement/engagement of such subscribers is almost 7 times higher compared to top influencers.