The 14 Micro and Macro Corporate Forces That Affect New Products and Ventures

Getting new products and new ventures off the ground in massive companies requires overcoming enormous hurdles. There is a substantial amount of knowledge available on overcoming the technical hurdles – desirability, viability and feasibility – but there is limited information to be found on overcoming the corporate forces at play in massive companies. These corporate forces are arguably the biggest hurdles a new product venture faces.