The Difference Between Privacy Talkers and Privacy Doers

Lior Barak: Apple's privacy settings will block attribution of users without consent. He says companies need to start playing the privacy game and processing user data in-house. Building a first-party tracker for your product can help you track users without paying a third party to store and process user data for you. He suggests you create three data layers: raw data layer, data lake, S3 bucket... call it whatever you want, but only data engineers and specific individuals will have access to it.