The Effect of COVID-19 on The Global OTT Video Business

The Effect of COVID-19 on The Global OTT Video Business: We believe in the transformative powers of digital technologies. The global over-the-top (OTT) market which accounted for $110.1 billion in 2018 is expected to garner $438.5 billion by 2026 growing at a healthy growth rate of 19.1%. OTT consumption has skyrocketed in India as International brands like Amazon Prime and Netflix reported a 67% & 65% uptick in subscriptions, respectively. Indigenous players like Zee Network’s Zee5 and AltBalaji recorded an 80% rise in subscriptions & user base.