The Essential Guide to DeFi Marketing: Part I – Pre-Launch stage

Decentralized finance (DeFi), or crypto finance, aims to replicate financial institutions with cryptocurrency. It’s done through a system of applications (dApps) that are built on smart contracts (pretty similar to the apps on our smartphones) DeFi has amassed a whopping $120 billion worth of assets (and growing!), held in decentralized finance projects. A DeFi project needs to be seen, heard, and spoken of if you’re planning on sending it to the moon.