The Impact of COVID-19 on Apple Search Ads

The impact of COVID-19 on Apple Search Ads on Apple search ads is based on three phases of the coronavirus spread. The 2nd phase countries affected: South Korea (KR), Japan (JP) and Italy (IT) The 3rd phase. affected: the US, the United Kingdom (UK), France (FR) and Germany (DE) The countries most affected are the bigger game downloaders. While being under quarantine, people seek ways to stay entertained and connected, games appeared to be one of the key ways to pass time.