Dear Marketers,
Once upon a time, Google rankings were everything. Today, your execs ask, “How do we get mentioned in ChatGPT?”
🌈 Welcome to the era of LLM-powered search 🌈
By early 2024, Perplexity AI alone had 15 million monthly users.
Today we'll give you ten guaranteed tips to help you improve at LLM-SEO—yup, that's what they're calling it!
Drumroll please...
Tip 1: Ensure your website is accessible to AI crawlers like OpenAI’s OAI-SearchBot.*If your robots.txt blocks these bots, ChatGPT’s search features won't even see your products.
Tip 2: Structure your content for conversational queries. LLMs favor clear, question-based headings and succinct, authoritative answers-think FAQs and “best of” lists, not just keyword stuffing.
Tip 3: Build authority. Perplexity and other LLMs favor brands with strong, trusted web presences. 60% of Perplexity’s citations overlap with Google’s top 10 results, so double down on quality content.
Tip 4: Track LLM referral traffic. ChatGPT adds a utm_source=chatgpt.com to links- use this to monitor if and when you’re being mentioned.
Tip 5: Publish up-to-date, accurate product information. ChatGPT is exploring direct product feeds-be ready to submit yours.
Tip 6: Don’t chase keywords-focus on semantic SEO and user intent. LLMs interpret context, not just phrases.
Tip 7: Create FAQ and Q&A Sections Tailored for AI Extraction. Add dedicated FAQ blocks that directly answer common industry or product questions in a concise, authoritative manner, making it easy for LLMs to extract and cite your answers.
Tip 8: Publish Regular Updates and Fresh Content. LLMs using Retrieval Augmented Generation (RAG) prioritize up-to-date information. Regularly refresh product details, comparisons, and industry news to increase your chances of being cited in real-time AI responses.
Tip 9: Include Fact-Based, Verifiable Snippets and Data. Add clear, source-backed statistics, benchmarks, and concise answers within your content. LLMs are more likely to cite pages that provide trustworthy, easily quotable facts.
Tip 10: Leverage Structured Data Markup (Schema.org). Implement detailed structured data (e.g., Product, FAQ, HowTo schemas) to help LLMs and AI-powered search features accurately identify, categorize, and cite your product information in their responses.
Hidden Bonus Tip:
*Develop Comprehensive Topic Clusters and Pillar Content.*Create interconnected content hubs around core topics your audience cares about, ensuring your site demonstrates deep expertise and breadth-LLMs favor sites that provide holistic answers over isolated blog posts.
If you do it right, you'll get results within 3-6 months (depending on your existing site authority).
But....if you're looking for results in less than a month, you need HackerNoon's help
Starting at only $5k, you get to:
✅ Publish three evergreen content pieces on HackerNoon (with canonical tags)
✅ Translations into 76 languages for each of the three stories
✅ Advertise your product for a week on a targeted category
This is one of our newest offerings so the first hundred buyers will get a 10% discount!
Stay creative, stay iconic!
The HackerNoon Team