The Pet Tech Industry's Booming, and One Startup's Right in the Middle of It

The Pet Tech Industry's Booming, and one startup's right in the middle of it. The rise of smart devices and other internet-connected technologies has changed the way we live our lives. In the US alone, more than 85 million families own at least one pet, and that represents a growth of about 12% over the past 30 years. In 2018, investors poured almost $520 million in startup capital into the pet tech industry, making it one of the hottest portions of the red-hot global technology industry.