When I explicitly say "I assume the risk and the consequences," something profound happens: both internally (inside myself) and externally (inside my team). It’s an act of ownership and emotional leadership. It transforms the entire atmosphere of my company. Do you want to know how it works?

What It Does to You as a Leader

Saying it out loud forces you to:

Don’t pretend you're invincible. Carry the weight without blaming others later.

How It Liberates the Team

When the team hears you say "I assume the risk and the consequences," it triggers several liberating effects:

In short: the team's minds and hearts get freed from survival mode and can move into creation mode.

Why It's So Rare and So Powerful

Most leaders are tempted to half-own risks, saying "we" when it succeeds and "you" when it fails. True ownership is rare, but when it’s real, it:

Saying "I assume the risk" is an act of service to your mission and your people.

Final Reflection

I do not try to hide my fear or avoid it. I acknowledge it, I assume it, and even so, I make my decisions.

When you assume risk consciously and publicly, you teach by example that taking bold action matters more than avoiding all mistakes. That, more than any technical skill, is what builds great companies, great teams, and great legacies.

Photo by Birmingham Museums Trust on Unsplash