The Rise of Non-Alcoholic Beverages: Trends to Keep an Eye On

Sales of soda drinks in the U.S. have been declining for around a decade while non-alcoholic beverage sales reached $919 billion in just a single year. With rapid growth and innovation, five key markets have shown high popularity with consumers. Functional waters, functional waters, organic beverages, ready-to-drink coffees and herbal tea are also growing markets. RTD alcoholic drinks featuring new and amusing flavors have made it a fun alternative to regular alcohol. Bars have also taken part in the alcohol-free trend by offering a mocktail.