GenAI isn’t stealing your data in one dramatic burst. It leaks fragments—copied into prompts, screenshots, exports, and fine-tuning datasets that move between endpoints, SaaS apps, and cloud storage. Legacy DLP sees some hops. DSPM sees some resting places. Neither sees the whole story.

The only way to reliably track and stop AI-driven data exfiltration is to follow the data's entire journey—its lineage—across endpoints, SaaS, and the cloud, then apply protection in real time. That’s the mindset behind Cyberhaven’s unified DSPM + DLP platform.

Visit this link to see how this works in a live session and on-demand product launch event.

The New Data Breach Doesn’t Look Like a Breach

When people imagine an “AI incident,” they picture something cinematic: a rogue agent wiring the entire customer database into a model in one shot.

That’s almost never how it happens.

In the environments we see, AI‑related data loss looks more like this:

Each action in isolation seems harmless—“just a few lines,” “just a screenshot,” “just this one table.” But over weeks and months, those fragments accumulate across different tools, identities, and locations.

From an attacker’s point of view, you don’t need the entire truth in one place. Enough fragments, stitched together, are often just as valuable as the original.

Why AI Data Loss Is Almost Invisible to Traditional Tools

Most organizations are still protecting data with a mental model that assumes:

AI breaks both assumptions.

1. Data is now fragmented by default

We no longer share a file; we share pieces of it. That was already true with SaaS. AI multiplies it:

By the time you notice something is wrong, the data has been chopped, transformed, translated, and blended into other content across dozens of systems. Our analysis of customer environments shows data moving continuously between the cloud and endpoints in ways that are impossible to understand if you only look at a single system or moment.

2. Controls are still siloed by location

The security stack mirrors this fragmentation:

Each one knows its domain well, but little about what happened before or after the event it observes. So you end up with:

Individually, these are partial truths. Together, without context, they become noise.

What We Learned by Betting the Company on Data Lineage

Long before “data lineage” became a slide on every security vendor’s pitch deck, we built a company around it.

Cyberhaven’s founding team came out of EPFL and the DARPA Cyber Grand Challenge, where we built technology to track how data flowed through systems at the instruction level, not just the file level. That research evolved into a security platform that could reconstruct the entire history of a sensitive object—where it was born, how it changed, who touched it, and where it tried to leave the organization.

We sometimes joke internally that we were “the original data lineage company” — we were shipping lineage‑based detection and response years before it was fashionable marketing language.

At the time, this approach solved problems like:

We thought lineage was powerful then.

In the AI era, it’s non‑negotiable. It is like trying to enable full self-driving without having driven round and round San Francisco, gathering the telemetry data.

AI Made Lineage Mandatory, Not Optional

AI has accelerated two trends that were already underway:

  1. Data never sits still. It continuously moves between endpoints, SaaS, and the cloud.
  2. Security is moving from point products to platforms. Customers are tired of stitching together DSPM, DLP, insider risk, and a separate AI tool.

If you care about AI‑driven data exfiltration, you can’t afford to look only at:

You need to understand how knowledge moves: how an idea in a design file becomes a bullet in a product document, a paragraph in a Slack thread, and a prompt to an external model.

That’s the whole reason we built Cyberhaven as a unified AI & data security platform that combines DSPM and DLP on top of a single data lineage foundation. It lets security teams see both:

Once you have that complete picture, AI exfiltration stops being mysterious. It looks like any other sequence of events, just faster and more repetitive.

Principles for Actually Stopping AI-Driven Data Exfiltration

If I were starting a greenfield security program today, with AI in scope from day zero, here are the principles I’d insist on.

1. Unify data at rest and data in motion

You can’t secure what you only see. You can’t secure what you only see part of. Data is sitting in the cloud and SaaS.

Together, with lineage, you get the full story: this model training dataset in object storage came from an export from this SaaS app, which originated in this internal HR system, and was enriched by this prompt flow to an external LLM.

That’s the level of context you need to decide whether to block, quarantine, or allow, especially when AI is involved.

2. Treat identity, behavior, and content as a single signal

Whenever I review a serious incident, there are three questions I want answered:

  1. What exactly was the data? (Regulated data, IP, source code, M&A docs?)
  2. Who was the human or service account behind the action? (Role, history, typical behavior.)
  3. How did this sequence of events differ from “normal” for that identity and that data?

Legacy tools usually answer only one of those in isolation:

Lineage‑driven systems can correlate all three in real time, which is the only way to reliably find the handful of truly risky actions in the noise of millions of “normal” events.

3. Assume policies won’t keep up

Writing perfect AI policies is a losing game.

People will always find new tools, plugins, side channels, and workflows. If your protection depends on static rules that anticipate every vector, you’ll always be behind.

What works better in practice is:

We’re already seeing this with autonomous analysts that investigate lineage graphs and user behavior to propose or enforce controls without requiring a human to anticipate every scenario.

4. Close the loop from insight to action

Seeing the problem isn’t enough. Seeing the problem isn’t enough. One of the biggest complaints we hear about stand-alone DSPM tools is that they generate lots of “insight” but no direct enforcement; teams are left opening tickets and chasing owners by hand. Prioritize where to scan and investigate based on live DLP telemetry (follow where sensitive data is actually moving).

Without that tight loop, AI-driven leakage becomes another line item on an overcrowded risk register.

Why This Matters Now, Not “Someday”

There’s a reason AI has suddenly made data security a board‑level topic again.

At the same time, security teams are consolidating tools. They don’t want separate products for DLP, DSPM, insider risk, and AI security. They want one platform that can see and control data everywhere—at rest, in motion, and in use—with lineage as the connective tissue.

That’s the platform we’ve been building at Cyberhaven, starting with our early work on data lineage and evolving into a unified AI & data security platform that combines DLP, DSPM, insider risk, and AI security in a single system.

Want to See What This Looks Like in the Real World?

On February 3 at 11:00 AM PT, we’re hosting a live session where we’ll:

If you’re wrestling with AI adoption, shadow AI tools, or just a growing sense that your current stack is seeing only the surface of what’s happening to your data, I’d love for you to join us and ask hard questions.

Watch live

AI is already exfiltrating your data in fragments. The real question is whether you can see the story those fragments are telling, and whether you can act in time to change the ending.

This story was published under HackerNoon’s Business Blogging Program.