The Unusual Strategy This Entrepreneur Used To Raise Most of His Round Before It Even Started

Backbone PLM builds an infrastructure for the design and product development process. Backbone's lead investor on their pre-seed round was Ken Seiff of Beanstalk Ventures, whose understanding of the retail industry helped them create a roadmap for the company. Matthew Klein focused his energies on building relationships with the connections of his connections. He says he has a unique persistence in chasing investors in the retail area with unique persistence. Backbone.com founder Andrew Klein is now a partner with Foundersuite.com, which makes software for raising venture capital and managing investors.