Treat for the Eyes: 6 Types of Visuals to Use in Marketing

You have defined your target audience, goals, key brand messages, and communication channels. Now you need to build a visual strategy for your brand. What types of visuals to choose to meet your goals and reach your audience? Use photos, videos, illustrations, and user-generated content. Synthetic visuals are the hottest trend to adopt in your visual marketing strategy is synthetic visuals: virtual characters and AI-generated images. In 2020 McDonald’s used 110 clapping hands emojis in their logo for their Thank You Meals campaign.