Unbundling New Markets: Who is Doing What Airbnb Did to Craigslist?

Airbnb is a well-known Silicon Valley unicorn and it makes $2.9B in revenue. Airbnb is an offspring of Craigslist, often dubbed "the most universal answer to all problems of humanity" Craigslist has been unbundled in many platforms (Airbnb being one of them, as an unbundler of the short-term rental market), whose combined revenue is now almost 20 times bigger than Craigslist itself. Unbundling describes the process of fragmentation of an existing market into many smaller and independent components. In almost all cases of unbundling, technology has played a prominent role.