Use the Pareto Principle on Influencer Collaborations to Increase Your Sales

The Pareto Principle states that a small amount of the total will result in the majority of the results. By focusing on what’s working best, and neglecting the rest, you’ll save yourself time and energy. The same applies to influencer marketing campaigns. The numbers won’t be perfect with a small sample size – only a couple of your influencers will give you the most of your results. Partner with ten influencers and you'll find that two of them generate the most results.