UX Takeaways From An Indian Food Delivery App That Serves 1.4 Million Orders Everyday

1.4 million orders are clocked by Swiggy every single day. It is fast becoming a verb so much so that “Let’s just Swiggy’ is now an acceptable statement construct. The impact of good design on business success is often underestimated, and hence I start my list with this overall point. Here are my top 5 UX callouts: Clean and intuitive design, customer segmentation and live tracking. The A/B testing for this feature have surely been a big problem for a big revenue increase.