What An Investor Needs to Feel to Say Yes to Your Startup

Melinda Accelerator Co-Lead at Fast Track Malmö Startup Coach at startupaction.co Former VC at Daphni Reveals What Matters More Than Your Pitch Deck. What An Investor Needs to Feel to Say Yes to Your Startup is a guide to help founders understand what goes into an investment decision. Investors don’t make decisions based on what founders initially think - it’s not about your pitch deck, the market, the metrics, or the product. It's all about how you present that and the way you make the investor feel.